Comment moderation for luxury and fashion
A luxury house is also judged by the comments under its posts. OpenModeration hides counterfeits, fake accounts, scams and hate according to your rules, in every language your clients speak, and keeps the conversations that bring your community to life.
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The problem
Luxury accounts attract counterfeit sellers, fake accounts posing as the house, fake-giveaway scams and waves of hate around shows or ambassador announcements. All of it in a dozen languages, around the clock.
How OpenModeration handles it
We adapt the moderation to your rules, your use cases and your brand voice. The AI reads each comment in context and in its own language: counterfeits, scam links and attacks are hidden at once, and delicate cases are handled by our team. You see every decision and its written reason in real time.
The result
Your posts stay worthy of the house, everywhere in the world, without a team watching the threads day and night. Every decision is logged, which makes it easier to work with your legal and communications teams.
Built for international houses
Brand image cannot be protected with a list of banned words. We build the moderation with you.
Counterfeits and fake accounts
Messages pointing to replicas, fake shops or accounts impersonating the house are caught and hidden.
Every language your clients speak
One set of rules, applied to comments in English, French, Chinese, Arabic, Italian or Japanese.
Sensitive moments under control
A show, a launch, an exposed ambassador: tighten the rules for a while, then go back to normal.
One console for every region
Each country team sees the cases that concern it, with the rule at stake and the written reason.
See the app in 20 seconds
Comments arrive, each one gets a decision and its written reason, and our team handles the doubtful cases. You have nothing to do, and you see everything in real time.
⚡ Our AI engine
An AI that keeps up with the market instead of ageing
Many moderation tools rely on a single in-house algorithm, frozen between two updates. OpenModeration works differently.
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Our own moderation AI
Trained for comment moderation and set up on your rules and your use cases.
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Cross-checked by other AIs
On delicate cases, other AI models arbitrate the decision before it is applied. Fewer mistakes, fewer wrongly hidden comments.
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Plugged into the best of the market
When a better or cheaper AI model comes out, we plug it in quickly. Nothing changes on your side.
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You benefit from AI progress
AI models get better and cheaper every year. Our architecture lets you benefit from it, instead of staying stuck on yesterday’s model.
Already under contract?
Switch moderation provider without risk
You don’t have to cut anything off to find out. Test us on your own comments, then decide with figures in hand.
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A silent test on your real comments
We moderate your real comments in a sandbox, alongside your current provider. Nothing changes in production.
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Compare decision by decision
For each comment, you see what we would have accepted or refused, with the written reason, next to what your provider did.
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Switch when it suits you
You reach your renewal with figures. Connectors are ready and our team sets everything up when you decide to switch.
Why teams choose OpenModeration
Your voice, your rules
Moderation follows your rules and your image, not a generic grid. We tune it with you.
Dedicated support
Our team works with your social media teams to settle edge cases and follow the results.
Hosted in the EU
Built and hosted in the European Union, GDPR-compliant, with a full history of every decision.
DSA-compliant from day one
The Digital Services Act applies to every site that hosts comments. OpenModeration covers the moderation side for you.
See how we cover the DSA →- Art. 16: user reports logged and handled by our team
- Art. 17: a written statement of reasons for every decision
- Art. 15: exportable figures for your transparency report
- Art. 20: human review of contested cases by our team
We set it up and run it for you
Just connect your pages: our team sets up the moderation on your rules and use cases, then runs it day to day. Doubtful cases and reports are handled by us, and you can step in whenever you want.
We set up your rules for you
Our team starts from your existing rules, your use cases and your real comments, sets the moderation up, then fine-tunes it over the first weeks. No work on your side.
Our team handles the doubtful cases
Doubtful cases, user reports and contested decisions are handled by our team. The system learns from every decision and proposes adjustments to your rules, which you approve in one click.
A test without risk
In sandbox mode, OpenModeration analyses your real comments and shows what it would have decided, without hiding or deleting anything.
Frequently asked questions
Does moderation work in every language?
Yes. The AI reads comments in their original language and applies the same rules, so you never write rules language by language.
Can different markets have different rules?
Yes. Each account or page can have its own rules, for example stricter ones on a sensitive market or during a launch.
What happens to a doubtful comment?
It is neither hidden nor published automatically: our team reviews it against your rules, with the AI's reasoning in front of them. You see the decision and its reason in real time and can override it at any moment.
How does onboarding work?
We start with a call to understand your rules, use cases and sensitive cases, then test the rules on your real comments before switching them on.
Related resources
Comments worthy of your house.
Book a call: we go through the comments on your latest posts together and show what the moderation would have done.
No credit card required · DSA-compliant · GDPR-compliant
Questions? contact@openmoderation.com