Comment moderation for brands and retail
Under every brand post, real customers sit next to spam, fake accounts, scams and abuse. OpenModeration hides what damages your image according to your rules, keeps fair criticism visible and flags the messages your team should answer.
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The problem
A campaign that works draws hundreds of comments in a few hours, often in the evening and at weekends. Meta's and YouTube's native filters block words, not intent: fake giveaways and scam links get through, and customers with a real problem sometimes get hidden.
How OpenModeration handles it
Context-aware AI reads each comment against your brand's rules. Spam, scams, hate and personal attacks are hidden at once. Complaints, order questions and criticism stay visible and reach your team.
The result
Your community manager stops spending evenings cleaning threads. Customers see a brand that answers, not a page overrun by spam, and every hidden comment has a written reason if anyone asks.
Built for social media teams
We set the moderation up with you, from your rules and the situations your brand actually runs into.
Criticism is not abuse
An unhappy customer stays visible and can get an answer. Only insulting, hateful or fraudulent comments are hidden.
Fake giveaways and scam links
Accounts that impersonate your brand to promise prizes or send people to fraudulent sites are caught and hidden automatically.
All your pages in one place
Facebook, Instagram, YouTube and your WordPress site land in the same console with the same rules, whether you run one page or fifty.
Rules per campaign
A launch, a crisis or a partnership may need stricter rules. You change them in plain language, with no code.
See the app in 20 seconds
Comments arrive, each one gets a decision and its written reason, and our team handles the doubtful cases. You have nothing to do, and you see everything in real time.
⚡ Our AI engine
An AI that keeps up with the market instead of ageing
Many moderation tools rely on a single in-house algorithm, frozen between two updates. OpenModeration works differently.
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Our own moderation AI
Trained for comment moderation and set up on your rules and your use cases.
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Cross-checked by other AIs
On delicate cases, other AI models arbitrate the decision before it is applied. Fewer mistakes, fewer wrongly hidden comments.
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Plugged into the best of the market
When a better or cheaper AI model comes out, we plug it in quickly. Nothing changes on your side.
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You benefit from AI progress
AI models get better and cheaper every year. Our architecture lets you benefit from it, instead of staying stuck on yesterday’s model.
Already under contract?
Switch moderation provider without risk
You don’t have to cut anything off to find out. Test us on your own comments, then decide with figures in hand.
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A silent test on your real comments
We moderate your real comments in a sandbox, alongside your current provider. Nothing changes in production.
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Compare decision by decision
For each comment, you see what we would have accepted or refused, with the written reason, next to what your provider did.
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Switch when it suits you
You reach your renewal with figures. Connectors are ready and our team sets everything up when you decide to switch.
Why teams choose OpenModeration
Your rules, applied as written
No generic keyword list: moderation follows what you wrote, and we tune it with you campaign after campaign.
People behind the tool
Our team helps you write your rules and settle edge cases. You are never left alone with a tool.
Far cheaper than an agency
Moderation runs day and night automatically, for a fraction of the cost of outsourced moderation.
DSA-compliant from day one
The Digital Services Act applies to every site that hosts comments. OpenModeration covers the moderation side for you.
See how we cover the DSA →- Art. 16: user reports logged and handled by our team
- Art. 17: a written statement of reasons for every decision
- Art. 15: exportable figures for your transparency report
- Art. 20: human review of contested cases by our team
We set it up and run it for you
Just connect your pages: our team sets up the moderation on your rules and use cases, then runs it day to day. Doubtful cases and reports are handled by us, and you can step in whenever you want.
We set up your rules for you
Our team starts from your existing rules, your use cases and your real comments, sets the moderation up, then fine-tunes it over the first weeks. No work on your side.
Our team handles the doubtful cases
Doubtful cases, user reports and contested decisions are handled by our team. The system learns from every decision and proposes adjustments to your rules, which you approve in one click.
A test without risk
In sandbox mode, OpenModeration analyses your real comments and shows what it would have decided, without hiding or deleting anything.
Frequently asked questions
Are negative comments removed?
No. Criticism, even harsh, stays visible if it respects your rules. Insults, hate, spam and scams are what gets hidden. You decide where the line is.
Are comments deleted or hidden?
On Facebook and Instagram, comments are hidden: their author and their friends still see them, the rest of your audience does not. You can unhide them in one click from the console.
How long does it take to start?
Connecting a page takes a few minutes. We then plan a call to adapt the moderation to your rules and use cases and test it on your real comments.
Where is the data hosted?
OpenModeration is built and hosted in the European Union and is GDPR-compliant.
Related resources
Facebook comment moderation
Connect your Facebook Pages and hide comments that break your rules automatically.
Instagram comment moderation
Comments under your posts and Reels, moderated with the same rules.
Writing a moderation policy
The rules to set before you automate, with examples.
A clean brand page, without giving up your evenings.
Book a call: we look at your comments together and show you what the moderation would have done.
No credit card required · DSA-compliant · GDPR-compliant
Questions? contact@openmoderation.com