Interactora alternative: comment moderation on your newsroom's rules
Interactora is a Spanish company that moderates reader comments for large media groups, with a human team and automatic filters. With OpenModeration, the AI applies your newsroom's policy, our team handles the doubtful cases, and every decision comes with a written reason that you see in real time. Here are the differences, with sources.
Choose OpenModeration if…
- you want your newsroom to set the rules and change them when the news demands it;
- you want to test for free on your own comments before committing;
- you need to explain every comment removal, as the DSA requires;
- you also moderate comments on Facebook, Instagram or YouTube;
- your data has to stay in the European Union.
Interactora may suit you better if…
- you want human moderators reading every single comment, rather than AI on clear cases;
- you want a vendor that has worked with large Spanish media groups;
- you value a team of qualified, specialised moderators, a point Interactora stresses according to the 2021 study.
Interactora and OpenModeration, side by side
Information about Interactora taken from its website, interactora.com, and from the sources cited in the table, consulted on October 20, 2026.
| Criterion | Interactora | OpenModeration |
|---|---|---|
| Type of offering | Outsourced moderation service: a human team supported by automatic filters (Xataka, 2015) | Automated moderation: AI applies your rules, our team handles doubtful cases, you see everything in real time |
| Who decides | Interactora's moderators | The AI applies your rules to clear cases; our team settles the grey zone, and you can step in at any moment |
| What its website describes | User-generated content services: mobile chat, interview chat and a chat for the deaf community | Comment moderation on your website and your social media pages |
| Social networks | Not mentioned | Website, Facebook, Instagram, YouTube and WordPress natively; TikTok, X, LinkedIn and other networks added on request, quickly; REST API and webhooks for the rest |
| Pricing | No pricing published | Free up to 1,000 comments analysed per month, Pro at €99 per month for 10,000 comments, or a plan sized to your volumes (setup and our team included) |
| Context | Not specified | The AI reads each comment with the headline and the discussion thread |
| Reason for each decision | Not mentioned | A written reason for every decision, in the language of your choice, returned by the API |
| DSA audit trail | Not mentioned | Activity log showing whether each decision was automatic or which moderator made it |
| Data hosting | Not specified | Built and hosted in the European Union, GDPR |
| Cited references | El País and El Mundo (Xataka, 2015); Prisa and Vocento (study in El Profesional de la Información, 2021) | L'Équipe, Challenges, Sud Ouest, actu.fr, Estadão, Südkurier, Egora |
What actually changes day to day
The rules belong to your newsroom
You write your rules in plain language and set a threshold for each category. When an election or a crime story floods the comments, you add a line and it applies at once, with no vendor in between.
You know why each comment was hidden
Every decision comes with a written reason, and the activity log shows whether the AI or a named moderator made it. You can answer a reader who complains, and the DSA requires you to explain every removal anyway.
A price you know in advance
Pricing is published and you start for free. You pay for the volume of comments analysed.
A test with no risk
In sandbox mode, OpenModeration analyses your real comments without applying any action. You compare its decisions with your current service for a few weeks and decide on evidence.
We set it up and run it for you
Just connect your pages: our team sets up the moderation on your rules and use cases, then runs it day to day. Doubtful cases and reports are handled by us, and you can step in whenever you want.
We set up your rules for you
Our team starts from your existing rules, your use cases and your real comments, sets the moderation up, then fine-tunes it over the first weeks. No work on your side.
Our team handles the doubtful cases
Doubtful cases, user reports and contested decisions are handled by our team. The system learns from every decision and proposes adjustments to your rules, which you approve in one click.
A test without risk
In sandbox mode, OpenModeration analyses your real comments and shows what it would have decided, without hiding or deleting anything.
Frequently asked questions
What is the best alternative to Interactora?
It depends on how you want to moderate. If you want human moderators reading every comment, a service like Interactora's meets that need. If you want moderation that runs on its own with your newsroom's rules, doubtful cases handled by our team, a reason for each hidden comment and a price known in advance, OpenModeration is built for that.
How much does Interactora cost?
Interactora does not publish prices on its website. OpenModeration publishes its own: free up to 1,000 comments analysed per month, a Pro plan at €99 per month for 10,000 comments, or a plan sized to your volumes, with setup and our team included.
Can I test OpenModeration without leaving Interactora?
Yes. In sandbox mode, OpenModeration analyses real comments from your website or pages and shows what it would have decided, without hiding or deleting anything. You compare its decisions with your current service before changing anything.
Who moderates reader comments at the big Spanish newspapers?
According to an academic study published in 2021 in El Profesional de la Información, Vocento and Prisa worked with Interactora, Unidad Editorial with Netino, Henneo with open-source software and El Confidencial with an in-house tool. Each group chose between outsourcing moderation and running it from the newsroom.
Does OpenModeration provide a moderation team?
Yes, for what automation cannot settle. The AI applies your rules to every comment, and our team handles the doubtful cases, user reports and contested decisions. We also adapt the moderation to your rules and use cases, based on your real comments, and fine-tune it over the first weeks. Your newsroom has nothing to do, but sees every decision in real time and can step in.
Interactora is a trademark of its owner. Information about it comes from interactora.com, Xataka and the study by Paz-Rebollo et al. (2021), consulted on October 20, 2026. Spotted a mistake? Write to us at contact@openmoderation.com.
Test OpenModeration next to your current moderation service.
Connect your website or pages in sandbox mode: you see what OpenModeration would have decided and why, without touching your moderation.
No credit card required · DSA-compliant · GDPR-compliant
Questions? contact@openmoderation.com